fix articles 371543, what spells
In the quest to not seem as if a person has suffered a loss the there can be no end to the lengths certain people's egos will go. It happens in all areas of life and when highly competitive people lose, it can be as though they have suffered the death of someone close to them. For those that care only about the competition, such as many athletes, it's probably just as much if not more about the work they put in to achieve a win only to suffer a loss. For people in other situations sometimes it is all about image and the thought of being humiliated, embarrassed and looking bad. There are even those that feel everything is about their image for them losses can send people to extremes with desperation written all over their actions.