Grassroots to Aveda: ’Safe Fracking’ Won’t Fly: You can’t Put Lipstick on a Pig (tags)
On July 19, environmentalists rallied at Aveda stores to challenge the corporation’s support of Environmental Advocates of New York (EANY), an Albany-tied organization that has taken an increasingly prominent role in the widely disparaged industrial practice of fracking. Activists drew attention to EANY’s support for regulated fracking (or ‘safe fracking’, as the industry has called it). EANY’s Washington, D.C.-based parent organization, the National Wildlife Federation, also came in for some bruising criticism for their support of this polluting practice.